Agoda’s “Welcome Back to Europe” Helps European Hoteliers Rebuild International Business

BANGKOK, THAILAND, 23 September 2021 – Digital travel platform, Agoda, today launched its Welcome Back to Europe campaign to help property partners in Europe capitalise on early international travel demand and drive incremental bookings. Partners signing up to the programme can offer up special international travel offers with discounts up to 10%, appealing to and converting travellers who are looking for great deals.

Participating accommodation providers will benefit from Agoda’s extensive multi-channel promotion targeting the growing market of inbound travellers. These hotel partners will be featured across the platform’s product and marketing touchpoints, including a dedicated landing page for international travel to Europe, social media campaigns, customer and affiliate marketing.

“As the travel industry begins to recover, we want to make sure our hotel partners are best placed to get a head start in capturing that demand. While intra-region travel has dominated summer plans in Europe, more international markets are lifting travel restrictions, including the likes of the United States, Singapore, United Arab Emirates and India to name a few. In our soft launch phase, hundreds of hotels have already offered additional discounts to international travellers and enjoyed the benefit from these incremental bookings. We are confident that Agoda’s Welcome Back to Europe programme will help all our hotel partners, as we work together to bring back travellers,” said Errol Cooke, Vice President, Partner Services, Agoda.

According to Agoda’s booking data, Italy retains top spot as top destination for international travellers, when compared to the same period (1st July to 18th September) in 2019. Spain climbs two places to #2, knocking the United Kingdom to 5th, while Greece jumps seven spots to third place. Germany’s been nudged out of the top five, and is now #7.