Five F&B And Lifestyle Brands Partners Giftee Malaysia To Leverage Year-Round Gifting Opportunity

KUALA LUMPUR, MALAYSIA, 31 March 2022 – Giftee Malaysia, a Malaysian subsidiary of Japan-based giftee, Inc., is pleased to announce their partnership with F&B brands Junandus, Amazin’Graze, PichaEats, Hazukido as well as lifestyle e-commerce marketplace, LamboPlace. They join a growing list of 31 international and local eGift issuing brands that are part of the Giftee Malaysia ecosystem as of the end of March 2022.

With this collaboration, the aforementioned brands implemented Giftee Malaysia’s eGift System, an eGift sales system that simplifies all technical aspects of eGifts, from the issuance to delivery, while catering to the business’ specific needs. The eGift System also enables these brands to generate and distribute eGifts with minimal training and in a fuss-free way. 

The eGifts will be available for purchase via Giftee Malaysia’s “giftee for Business” solution. Giftee Malaysia currently provides to more than 800 projects as of end of Feb 2022 across banking, consumer electronics, insurance and internet industries to help with their marketing and promotion activities with their eGifts and promotion solutions. This service enables companies such as Maybank, Prudential, Samsung to send eGifts to customers as campaign gifts such as a reward for completing a survey. 

“We are excited to partner with such amazing brands to help them leverage on Giftee Malaysia’s eGift solution. Through this partnership, we aim to help them enhance their digital capabilities and engage their consumers cost-effectively,” shared Ryo Okubo, Chief Operating Officer of Giftee Malaysia, “With eGifts, our partners can leverage our strong corporate network to grow their sales with year-long gifting rather just the festive periods. We are seeing more corporates and consumers in Malaysia adopt the gifting culture and we expect this to continue to grow for the foreseeable future.” 

eGifts becoming a norm of corporate incentive programmes 

With the growing penetration of smartphones, social networks and the advancement of mobile payment technology in Asia, social gifting is reaching an inflection point in the region. There is optimistic potential for the growth of the eGifting industry in Southeast Asia. 

According to PayNXT360’s Q4 2021 global gift card survey, the gift card industry in Malaysia is expected to grow by 16.4% on an annual basis, reaching US$1385.8 million in 2022. The gift card industry in Malaysia is expected to grow steadily in H1 2022 and record a strong growth in H2 2022 and continue to grow over the forecast period, recording a CAGR of 14.5% from 2022-2026. 

The loss of traditional gift cards has hastened the use of eGifts and the gift card industry’s expansion in Malaysia can be ascribed to the country’s overall increase in e-commerce and corporate incentive programmes. 

Ryo Okubo, Chief Operating Officer of Giftee Malaysia, said “eGifts present a unique and exponential marketing opportunity to touch two target consumers at once – the gift buyer who makes the purchase and the receiver of the gift. Our giftee for Business solution provides a B2B platform where brands could market their products to companies to be used as eGifts in their incentive campaigns. This would generate new distribution channels, which are particularly important to SMEs. This helps them gain brand awareness, increase revenue significantly and scale their business. We are proud to be part of the digitalisation transformation roadmap for local businesses to improve efficiency, competitiveness, and productivity in the industry. ”