giftee,Inc. Invests In Indonesian Start-Up TADA Network PTE

KUALA LUMPUR/HO CHI MINH, 17 September 2021 – giftee, Inc., its subsidiary, GIFTEE MALAYSIA SDN. BHD and Giftee Mekong Company Ltd. are pleased to announce that giftee, Inc. invested in TADA Network PTE.LTD, provides an end-to-end loyalty and rewards platform “TADA” in Indonesia. In addition, Giftee Malaysia and Giftee Mekong have started a Business collaboration with TADA Network PTE in Malaysia and Vietnam in August 2021. 

Founded in 2010, giftee Inc is a Japan headquartered eGift platform that provides a total end-to-end solution from e-gift issuance to distribution. The company was listed on the Tokyo Stock Exchange Mothers board in 2019 and transferred to the First Section of the Tokyo Stock Exchange in December 2020. In 2018, the company set up a subsidiary in Malaysia entitled Giftee Malaysia. In 2021, a new joint venture Giftee Mekong was incorporated between Giftee Malaysia and Mekong Communications Company in Vietnam.

TADA is an end-to-end loyalty and rewards platform that enables businesses to build deep relationships with their customers, channels, and employees. It helps them to accelerate growth sustainably while maximizing customer lifetime value by empowering them to build and execute loyalty and rewards programs. Additionally, TADA connects businesses to collaborate within its network. It is a universal solution that is integrated with other platforms to create an ecosystem around customer funnels and is already adopted by local as well as global enterprises. With over 400 clients, TADA is currently serving companies across rapid-growth industry verticals from banking, insurance, consumer goods, restaurants, and other service providers. It has a portfolio of customers ranging across names such as AXA, Allianz, DBS, UOB, Castrol, Exxon, Kalbe Nutritionals, and Erha Dermatology, among many others.

The investment into TADA Network PTE marks giftee’s second major investment outside of Japan as part of their expansion in Southeast Asia. TADA Network PTE will allocate the funds received through this investment to further functional enhancement of TADA, their end-to-end customer retention platform, as well as expanding markets in Southeast Asia. 

Both companies have agreed on a business alliance and started collaborating in Malaysia and Vietnam in August 2021. As the first step of the collaboration, TADA’s platform has been linked to eGift Service of Giftee Malaysia and Giftee Mekong, providing new solutions that help improve customer loyalty for Giftee Malaysia and Giftee Mekong’s customers. In addition, the giftee group will expand its eGift Service and eGift Platform business in Southeast Asia beyond the Malaysian and Vietnam market in collaboration with TADA Network PTE.  

Antonius Taufan, CEO of TADA Network PTE says, ”We are confident that the TADA Network PTE and giftee partnership’s outcome will be a smart, robust, and complete solution for loyalty and rewards programs suitable for various industries. With the funding, expertise from the giftee team, and a strong product-market fit, we are confident that TADA Network PTE will double down on product innovation and look to aggressively expand our market presence internationally.” 

Mutsumi Ota, CEO of giftee says, “TADA is one of the world’s leading loyalty and rewards platforms, offering a wide range of features including subscription, membership, and referral. Through this capital and business alliance, we are very much looking forward to collaborating with TADA Network PTE, mainly in the Southeast Asia region, by linking our eGift Platform Business, eGift Service and TADA’s platform.”

The giftee group will continue to accelerate the development of our eGift Platform Business in Southeast Asia such as Malaysia and Vietnam, working to create opportunities for building business alliances and making investment, in order to increase the distribution of eGifts.