JOHOR, MALAYSIA, November 2024 – Season Bakery (“Season”), a well known bakery name, especially in Johor, introduces a bold new concept embracing “The Taste of Malaysia” with its new outlet in Mount Austin today. As the renowned homegrown bakery approaches the conclusion of its first 50 years, the brand reflects on its journey and enduring significance to customers and the community. This milestone serves as an opportunity to delve into Season’s rich history, embracing valuable lessons learned over the past five decades while assessing its current position. This new outlet reflects the brand’s deep connection to Malaysian heritage and its mission to continue celebrating local flavours while creating memorable experiences for the community.
In conjunction with its five decades of history, Season’s new outlet showcases a concept that beautifully merges timeless heritage with modern sophistication. The interior design incorporates vibrant elements inspired by Malaysian culture, creating a warm and inviting space where tradition meets contemporary aesthetics. This new outlet celebrates Malaysia’s culinary and cultural richness, providing a space for the community to gather and enjoy its beloved flavours.
“Our journey with Malaysians, especially here in Johor, has been incredible for almost 50 years,” said Mr. Leck Kim Song, Executive Director of Season. “With this new concept, we hope people from all over the world will come to know our Malaysian brand, savour the unique flavours of Malaysia, and understand what ‘The Taste of Malaysia’ truly means. We will continue introducing products that reflect the diversity of Malaysia—not just bread but also pastries and other creations for our community and friends from overseas.”
Season’s new outlet reaffirms its commitment to embracing local favourites while evolving to meet present day expectations. Signature offerings such as our Signature Pandan Gula Melaka Swiss Roll, Original Lapis, Sambal Ikan Bilis Bun and Season’s Pandan Chiffon Cake, celebrate the vibrant tapestry of Malaysian flavours. We are proud to share our new bakes, exclusive to Mount Austin, including, Original Chocolate Chip Bites, Mini Milo Swiss Roll, and Soya / Bandung to quench your thirst and most excited to introduce to the world the first ever Almond Peanut Mount Austin Bun. Local long loaf bun, adorned with a custard swirl, is halved and merged with a creamy peanut butter, drizzle with almond flakes. With each recipe thoughtfully crafted, Season continues to honour its heritage while sharing it with a global audience.
OPENING PROMOTIONS
To mark the opening, Season is hosting a special 7-day promotional campaign to thank loyal customers and welcome new ones:
- 29 November (Friday): Half-price on all breads and buns.
- 30 November (Saturday): 30% discount on cakes.
- 1 December (Sunday): Free pie with any purchase.
- 2 December (Monday): 20% discount for students on all products.
- 3 December (Tuesday): Buy 1, get 1 free on regular swiss rolls.
- 4 December (Wednesday): Buy 1, get 1 free on Jams and Kayas.
- 5 December (Thursday): Free freshly baked cookie bites with any purchase.
Terms and conditions apply. Offer valid only at the new Mount Austin outlet.
