SUBPLACE and MDEC Join Forces To Launch Go-eCommerce Onboarding Campaign for SMEs

KUALA LUMPUR, 8 July 2021 – SUBPLACE, in collaboration with Malaysia Digital Economy Corporation (MDEC), has launched a Go-eCommerce Onboarding Campaign to help local small and medium-sized enterprises (SMEs) conduct business online. 

The timely campaign aims to provide relief to businesses struggling to keep afloat from continued Movement Control Orders (MCO) enacted to contain the Covid-19 pandemic, and was also spearheaded to help SMEs offset the cost of moving businesses online as part of a nationwide digitalisation effort in line with digital economy targets. 

SUBPLACE, Asia’s first online subscription platform, which lets users subscribe for various product and service plans, offers businesses the prospect of a recurring income and access to a customer base looking for the convenience of product and service subscriptions. 

On the SUBPLACE platform, users only have to sign up once for product and service plans to have regular deliveries or continued access to services. Rent-to-own and rent-to-use models also afford customers the ability to own high-value products at low entry cost. The newly launched platform sees business partnerships joining every day. More than 100 companies have joined SUBPLACE as Biz Partners since November 2020, including notable brands such as Yakult, Ogawa, Nestle, and more. To date, 8,000 subscribers have signed up since the official launch. 

“The pandemic has changed consumers’ behaviours, with a higher number of people choosing to shop online than ever before.  According to a recent update from the SME Association of Malaysia, SMEs are suffering from Covid-19 restrictions, and 91.4% of SMEs reported that they expect losses of between 25% to 100% in 2021. With the Go-eCommerce Onboarding Campaign Business Fund, we hope to help more SMEs transform their businesses to a subscription business to help get through these difficult times,” said Mr Mak Wai Hoong (WH Mak), CEO of SUBPLACE. 

“MDEC holds steadfast to its resolve to equip and enable Malaysian businesses to navigate and thrive through these business unusual times. With strong support from the Government and effective public-private collaborations, we aim to further catalyse the growth of eCommerce in Malaysia and of equal importance, sustaining livelihoods and jobs in the process. Together, we can accomplish the goals of MyDIGITAL and place us firmly on-course towards Malaysia 5.0; a globally competitive digital nation, anchored on inclusivity, sustainability and shared prosperity, firmly establishing Malaysia as the Heart of Digital ASEAN,” said Surina Shukri, CEO, MDEC.

With support from the Government, SMEs will be offered

  • 100% waiver on setup fees on the platform worth RM1,000.
  • For the premium package, SMEs will receive subsidies of up to RM1,500 each, inclusive of yearly training, tech support, and monthly maintenance on top of the RM1,000 setup fee. 
  • A 2% discount on the transaction fee will also be given to new and existing Biz Partners. 

The Go-eCommerce Onboarding Campaign Business Fund is open to all local retailers and SMEs registered with the Companies Commission of Malaysia (Suruhanjaya Syarikat Malaysia or SSM). Merchants will need to register through here and submit a copy of SSM and bank statement.

The Go eCommerce Onboarding Campaign will commence from 1st July 2021 – 31st December 2021. The fee waiver will be automatically applied for all merchants who sign up before 31 Dec 2021.