KUALA LUMPUR, 6 January 2022 – This Chinese New Year, fortune 福 (Fú) and family 家(Jiā) take centre stage in Sunway Pyramid as the mall returns to the very roots of the Chinese celebration in continuation of the malls’ year end theme of ‘#100 Blessings’.
As the year of the tiger unfolds, Sunway Pyramid wishes for all those celebrating to have 福 (Fú) arrive at their doorstep. From now until 13th of February, red lanterns and traditional Chinese structures will line the LG2 Blue Concourse in bright red – the colour of prosperity – with the character 福 (Fú) adorning the main structure. Participating tenants such as Kiehl’s, Oppo, Oriental Noble & Flower Market by Fleurs with festive offerings that are present in their respective booths so shoppers can get their necessities all in one place.
To encourage safe celebrations, Sunway Pyramid is incorporating a digital element to the celebration as a special online to offline experience. Shoppers can scan a special QR code to customise a special Chinese New Year greeting to be shared with their family and loved ones. As the current situation may not yet allow families to congregate in person, these personalised greetings are an effective and heart-warming method for shoppers to stay connected this season.
Besides sharing the joy of the festivities together, shoppers who share this greeting and their recipients will be rewarded with a QR code to redeem e-vouchers from participating tenants, such as Laneige, Sulwhasoo, Tomei, Wagyu More, Cars International, Genki Sushi, Getha, Hotpot Kitchen, Nanyang Cafe and others!
To reward shoppers who make purchases in the mall during the campaign, those who spend a minimum of RM250 in two receipts will be able to redeem the Wonder-Fu Angpow set. Shoppers who spend RM1,000 and above in three receipts can redeem a Disney’s Year of Tigger Cushion. Shoppers who wish to make these redemptions are encouraged to do so via the Sunway Pyramid app by registering as a member before heading to the redemption booth at LG2 Blue Concourse. For more on the “Year of Tigger” Chinese New Year Celebration, stop by the LG2 Orange Concourse from now until 20 February.
Sunway Pyramid is also ensuring that no one is left behind in the celebrations with a special CSR partnership with Subang Jaya Beacon Community Ambulance. Shoppers who donate a minimum of RM10 will receive a token of appreciation. All proceeds will be donated to the community ambulance service, who work tirelessly to provide medical assistance during emergencies.
Jason Chin, General Manager of Sunway Pyramid says, “The Lunar New Year celebration is a touchstone that connects the Chinese community with their heritage. This year, we feel it’s apt that we return to roots of the celebration, which is to share joy and prosperity with our families. In a time where being together is something to be cherished, it is important to create and build ties that bind It is indeed a blessing that we can enjoy small family reunions and meet up with those who are important to us.”
“The mall’s festive ambience reflects the happiness and blessings we wish for all our shoppers. Gong Xi Fa Cai from all of us at Sunway Pyramid!” he adds.
For more information on Sunway Pyramid’s ‘#100 Blessings’ Chinese New Year campaign, visit here.